9 Computer hardware and software for paying with credit or debit cards; card readers for credit cards; electronic machines for reading credit cards and conducting financial transactions; Computer application software for mobile phones, portable electronic devices, and wireless devices, namely, software for promoting the goods and services of others by providing coupons, rebates, price-comparison information, product reviews, and discount information; Computer software for enterprise relationship management, customer relationship management, marketing, business management and demand monetization.; Computer application software and downloadable software in the nature of mobile applications for handheld computers, digital electronic devices, wireless devices and internet capable devices that allow users to locate and map food, dining and drinking establishments, businesses, venues and events, namely, restaurants, bars, cocktail lounges, wine bars, food and grocery stores, pastry shops, farmers markets, food trucks, vineyards, wine tastings, food and foodie events and home dining and take-out services; computer application software and downloadable software in the nature of mobile applications for handheld computers, digital electronic devices, wireless devices and internet capable devices that allow users to access and share information on food, dining and drinking establishments, businesses, venues and events, namely, restaurants, bars, cocktail lounges, wine bars, food and grocery stores, pastry shops, farmers markets, food trucks, food trends, vineyards, wine tastings, wine pairings, food and foodie events and home dining and take-out services, namely, prices, compilations, rankings, ratings, reviews, referrals, contact information, recommendations, deals, special offers, discounts and coupons; computer application software and downloadable software in the nature of mobile applications for handheld computers, digital electronic devices, wireless devices and internet capable devices in the field of dining and food trends