The color(s) red, beige, green, neon green, orange, brown, tan, blue, yellow, white, and black is/are claimed as a feature of the mark.
"QUESOS JALISCIENSES"
The mark consists of an orange arched shape outlined in black with a pattern of yellow dots and upside down V-shapes in the color green. A cartoon image of a Prickly Pear cactus in the colors green, neon green and yellow appears within the arch on a blue background; in addition is a cartoon image of a Hispanic rancher with a large hat and holding a fork appearing beside the cactus in the center of the arch. The rancher appears in the colors black, brown, tan, white, beige, red, yellow, green, and blue. Below the image of the rancher is the stylized wording "QUESOS JALISCIENSES" in the color green outlined in orange.
The English translation of "QUESOS JALISCIENSES" in the mark is cheeses from the "Mexican state of Jalisco".