The mark consists of the wording "MOUNT PLEASANT BEEF" along an arc with a star before and after that wording, an upper portion of a double-lined star with a graphical representation of a cow inside that star and with double lines on each side of that double-lined star below the wording "MOUNT PLEASANT BEEF", the wording "100% GRASS-FED" below the double-lined star with thick and thin lines immediately above and below the wording "100% GRASS-FED", the wording "ESTRELLA RANCH" below the wording "100% GRASS-FED" with double lines before and after the wording "ESTRELLA RANCH", and the wording "MOUNT PLEASANT, TEXAS" below the wording "ESTRELLA RANCH" with a star before and after that wording.
MOUNT PLEASANT BEEF ONE HUNDRED PERCENT GRASS-FED ESTRELLA RANCH MOUNT PLEASANT, TEXAS
Color is not claimed as a feature of the mark.
The English Translation of the word "ESTRELLA" in the mark is "STAR".
"MOUNT PLEASANT BEEF" AND "100% GRASS-FED", "RANCH", AND "MOUNT PLEASANT, TEXAS"