The mark was first used anywhere in a different form other than that sought to be registered at least as early as 05/08/2013
The mark was first used in commerce in a different form other than that sought to be registered at least as early as 05/08/2013
The colors red, brown, tan, yellow, black, gold, pink, blue, green, and white are claimed as a feature of the mark.
"BORICUA RUM" AND "750 ML" AND "80 PROOF" AND "PRODUCT OF USA" AND "GOLD DARK RUM," AND "40% ALC BY VOL"
The mark consists of a red rectangle with a brown stylized sun, with the yellow wording "BORICUA RUM" appearing above native woman with tan skin, pink lips, black hair, black eyebrows and eyelashes, and black irises on white eyes, wearing a black necklace with a gold medallion a black design and outlined in black hanging from the necklace, and a brown headdress containing a gold circle with a black design on the front of it, with pink, yellow, blue and green feathers against a blue oval background that is outlined in black. The wording "750ml 80 proof" appears in white just below the oval, and the white wording "PRODUCT OF USA", the yellow wording "GOLD DARK RUM", and the white wording "40% ALC BY VOL" all appear at the bottom of the red rectangle.
BORICUA RUM SEVEN HUNDRED FIFTY ML EIGHT PROOF PRODUCT OF USA DARK COLD RUM FORTY PERCENT ALC BY VOL
The English translation of "BORICUA" in the mark is "Puerto Rican Native".
Trademark: 87371667
