The mark consist of the stylized wording "WHOA NELLIE!" in the colors orange, yellow and blue, and outlined in black. A brown cantaloupe appears in the middle of the letter "O" and as the dot in the exclamation point. The word "BRAND" appears in the color black. Below this wording is a circle background outlined in yellow and black with an orange interior. In the circle is a woman with beige skin, yellow hair, red headband and red top, blue shorts and eyes, red lips, and white teeth who is holding two green watermelons. Below the woman is the stylized wording "BIG JUICY MELONS" in orange and outlined in yellow and black.
The portrait or likeness shown in the mark does not identify a particular living individual.
The color(s) yellow, orange, blue, brown, black, red, beige, green and white is/are claimed as a feature of the mark.
"BRAND"