The mark consists of the word "VEGAS" in stylized three-dimensional yellow font having a raised white font outline, the word "EXP" in stylized white font having a yellow font outline, and the domain "WWW.VEGASEXP.COM" in white font underneath, all in front of a poker chip design that is red in the center, has a white circular outline, and then alternating red and black sections around the edge. The red sections contain images of a bikini, shirt, beer can, soda can, spirits bottle, keychain, and sunglasses. All of the aforementioned images are in the color yellow, and the wording "BEER", "SODA" or "SPIRITS" in red lettering appears on the images of the two cans and bottle, respectively. The black sections have the words "SHOT GLASSES", "MUGS", "SNACKS", "HATS", "WATER", and "SUNSCREEN" in yellow lettering. The black section at the bottom of the chip design contains the words "ALWAYS OPEN STORE" in stylized yellow font.
The color(s) red, black, yellow, and white is/are claimed as a feature of the mark.
"VEGAS," "ALWAYS OPEN STORE," "SODA," "SNACKS," "BEER," "MUGS," "SHOT GLASSES," "SUNSCREEN," "WATER," "SPIRITS," OR "HATS"