The color(s) red is/are claimed as a feature of the mark.
"EST. BY, IN 1924, ORIGINAL AND BARBER SHOP"
The mark consists of The mark consists of a banner with a starburst made up of diagonal and straight lines behind the middle of the banner. The banner features the words EST BY FRANCO CIPRIOTTI IN 1924, all wording in black except FRANCO CIPRIOTTI which is in red. Centered underneath the banner is the word FRANCO'S in black shadowed letters which are about three times the size of the banner. Centered underneath FRANCO'S are the words TRUE ORIGINAL BARBER SHOP, with a black star between the L in original and the B in Barber Shop. The length of the wording is extended in either direction by a line to the left of the T in True and a line to the right of the P in Shop.
ESTABLISHED BY FRANCO CIPRIOTTI IN ONE THOUSAND NINE HUNDRED TWENTY FOUR FRANCOS TRUE ORIGINAL BARBER SHOP