The colors beige, black, orange, white, and blue are claimed as a feature of the mark.
"ESTABLISHED IN 1975"
The mark consists of seven concentric circles where the first and center circle contains an illustration of a smiling man with white hair and black outlining and beige skin and black facial features, including a smile, and is wearing black sunglasses and a white collared shirt with black stripes, all with a blue background, the second circle is orange, the third circle is black with the wording "DA SILVANO" in white on the top and the wording "ESTABLISHED IN 1975" in white on the bottom with two orange five-point stars where one is under the "D" in "DA" and one is under the "O" in "SILVANO" and where one eight-point star appears on the bottom of the "A" in "DA" and one appears on the top left of the "A" in SILVANO", the fourth circle is orange, the fifth circle is black, the sixth circle is orange, and the seventh and outer most circle is black; the color white merely represents background and is not claimed as a feature of the mark.
The English translation of "DA" in the mark is "BY".