35 Retail store services in the fields of general consumer merchandise, sundries, groceries, apparel, recreational equipment, firearms, rifles, ammunition, fire arm accessories, fire arm cases, hunting knives, utility knives, gun socks, fishing gear, hunting equipment, camping gear, backpacks, dry bags, game bags, coffee mugs, binocular accessories, sleeping bags, ice chests, insulated beverage containers, water bottles, beer growlers, metal cans for beer, decals