Color is not claimed as a feature of the mark.
The mark consists of The mark consists of the capital letter "R" followed by the lower-case letters e,s,i and Capital C,O,L,O,R (in that order, and forming the mark "ResiCOLOR"). A plus sign "+" appears above and to the right of the letters with the final "R" of ResiCOLOR within the lower left quadrant of the plus sign. The upper left quadrant of the plus sign contains the multiplication sign "×". The upper right quadrant of the plus sign has a diagonal arrow pointing away from the lettering. The lower right quadrant contains a circle.