35 Promoting the games and applications of others through the issuance and redemption of digital reward currency, virtual currency, gift cards, entry tickets, sweepstakes and promotions; online retail store services featuring actual and virtual goods, namely, clothing, footwear, toys, electronic goods, household appliances, cameras, coupons, rebates, discounts, special offerings on goods and/or services, and gift cards for virtual buildings, virtual land and virtual real estate; administration of a customer loyalty program that allows members to redeem points or awards for points or awards offered by the loyalty program and other loyalty programs; advertising and marketing services; advertising and marketing services, namely, promoting the games of others through rewards for achievements in a game; market research services relating to advertising and marketing, namely, providing traffic metrics, statistics, user activity data, audience measurement, and marketing and advertising reports; business monitoring and consulting services, namely, providing strategy and insight regarding marketing and sales; electronic commerce services, namely, providing information about products and services via global communications networks for advertising and sales purposes; business data analytics services; audience measurement and insight services for commercial purposes; applying predictive business-data analytics services to developers, publishers, and advertisers on mobile and non-mobile devices; consulting services, namely, providing strategy and insight regarding market research in the field of user/customer retention strategies