35 Retail store services featuring beer, spirits, wine, hard cider, cheese, mixers, soft drinks, wine bottle stoppers, glassware, coasters, gifts, gift baskets, and serving, storage, packaging and dispensing accessories for beer, wine, cheese and other food products, excluding organic coconut oil for use in cooking and food preparation, processed edible seeds, milled flax seeds, milled flax seeds containing fish oils, milled flax seeds with candied fruit and dehydrated fruit, flax protein based, nutrient-dense snack bars, and protein based, nutrient-dense snack bars; online retail store services featuring liquor, beer, spirits, wine, alcoholic beverages, and party supplies, excluding organic coconut oil for use in cooking and food preparation, processed edible seeds, milled flax seeds, milled flax seeds containing fish oils, milled flax seeds with candied fruit and dehydrated fruit, flax protein based, nutrient-dense snack bars, and protein based, nutrient-dense snack bars; administering a wine club by means of selecting wines based on consumer expectations for club members and arranging periodic shipment to club members