Color is not claimed as a feature of the mark.
The mark consists of four Chinese characters with some phoenix feathers on the second and the fourth character.
The non-Latin characters in the mark transliterate to "FENG HUANG ZHONG CHOU" and this means "PHOENIX" for "FENG HUANG"; "NUMEROUS" or "CROWD" for "ZHONG"; "PREPARE" or "MANAGE" for "CHOU" in English.
The English translation of "FENG HUANG ZHONG CHOU" in the mark is "PHOENIX" for "FENG HUANG"; "NUMEROUS" or "CROWD" for "ZHONG"; "PREPARE" or "MANAGE" for "CHOU".