The mark consists of the stylized wording "TOTAL KINDNESS" and going clockwise the upper case "T" is silver, lower case "O" is red, lower case "T" is light blue, lower case "A" is gold, lower case "L" is pink, bullet point is black, lower case "S" is olive green, lower case "S" is purple, lower case "E" is silver, lower case "N" is black, lower case "D" is orange, lower case "N" is green, lower case "I" is navy blue, upper case "K" is brown, bullet point is black, the globe appears mostly blue, depicting water, with the continents shaded in green with black outlining. The 23 people going clockwise from under the upper case silver "T" are the following colors respectively pink, brown, olive green, gray, yellow, gray, pink, black, tan, brown, gray, ivory, silver, brown, black, white, red, gray, tan, olive green, tan, black, tan and outlined in black.
The color(s) black, silver, red, light blue, gold, pink, olive green, purple, yellow, green, navy blue, blue, white, tan, brown, orange, gray, and ivory is/are claimed as a feature of the mark.
Trademark: 87315276
