Color is not claimed as a feature of the mark.
The mark consists of The mark consists of a partial rectangle with a man's face and El Butcho 110 at the top of the rectangle and above the man's face, a cloud shape with MUERTE BLANCA and Cold Filtered "Sipping Tequila" within the cloud shape, Gluten Free to the left of the cloud shape and 55% Alcohol to the right of the cloud shape, the leaves of a Tequila plant to the left of the rectangle, the leaves of a Tequila plant to the right, a sugar skull at the bottom of each of the leaves of a Tequila plant, each sugar skull having a flower on the top right and left section of the skull; two eyes shaped as a flower, a triangle with three circles above and touching each of the eyes, two tear drop shaped nostrils for a nose, two lines of teeth below the nose, a chin made of two adjacent circles attached at the bottom by a curved line forming the bottom of the sugar skull.
EL BUTCHO ONE HUNDRED TEN MUERTE BLANCA COLD FILTERED "SIPPING TEQUILA" GLUTEN FREE FIFTY FIVE % ALCOHOL