The color(s) black, white, gray, red, gold, and orange is/are claimed as a feature of the mark.
The mark consists of black, white, and gray first four letters in SIMAX. Last letter X is split in half with colors being black on the left side and red on the right side with arrow pointing to upper right. There is also a small arrow in the X at bottom left pointing to the left in black. Under SIMAX, there is a red line stopping at SPORTS and SPORTS is also red in italic look a like font.