35 Advertising services, namely, promoting the brands, goods and services of others; Arranging and conducting business conferences; Arranging and conducting trade shows in the field of cruise travel and tourism; Association services, namely, promoting the interests of the cruise industry; Business services, namely, formulation of best practices for the cruise industry; Conducting, arranging and organizing trade shows and trade fairs for commercial and advertising purposes; Development of marketing strategies and concepts; Dissemination of advertising matter; Market reports and studies; Market research services; Marketing services, namely, promoting or advertising the goods and services of others; Membership club services in the nature of providing discounts to members in the field of cruise travel and tourism; On-line business directories featuring cruises and cruise professionals; Organizing business networking events in the field of cruise travel and tourism ; Providing on-line trade directory services; Providing trade information; Providing a live forum for companies to showcase, display, demonstrate and promote new and innovative ideas, products and services in the convention/meeting management arena; Providing a website for connecting sellers with buyers; Providing on-line trade directory services; Public relations, advertising and marketing services for the tourism and convention industry, namely, organizing and hosting site inspections and familiarization tours for wholesalers, tour operators, travel agents, meeting and incentive travel planners and travel media; Trade association services, namely, promoting the interests of the cruise industry; Verifying and monitoring the credentials of cruise industry professionals for business purposes