16 [ Paper goods, cardboard goods, and printed matter, namely, calendars, greeting cards, invitation cards, picture cards, advertisement boards of cardboard, figurines of cardboard and works of art of cardboard, gift-wrapping paper, paper flags, paper banners, paper bags, printed paper signs, paper containers, book covers, note books, note pads, postcards, posters; photographs; stationery; adhesives for stationery or household purposes; instructional and teaching material, except apparatus, in the field of music, film, popular culture and entertainment; decals, bumper stickers, and trading cards; books, booklets, printed programs, souvenir programs, fanzines, magazines, periodicals in the fields of music, film, popular culture and entertainment; periodic publications, namely, newsletters in the fields of music, film, popular culture and entertainment ]