Color is not claimed as a feature of the mark.
The mark consists of The mark includes 16 boxes. The order of these boxes, the words inside each box, and the relationship of the boxes to one another are what we wish to trademark. These include (from top to bottom) the words: Insight, Voice of the Customer, Macro Market Environment, Competitor Performance, Business Performance. In the second row, the words: Sales Strategy, Products & Services, Segmentation & Targeting, Value Proposition, Approach to Market. In the third row, the words: Customer Coverage, Sales Channels, Sales Role & Structure, Sales Process, Sales Deployment. In the fourth row, the words: Enablement, Incentive Compensation & Quotas, Recruiting & Retention, Training & Development, Tools & Technology.
THE REVENUE ROADMAP INSIGHT VOICE OF THE CUSTOMER MACRO MARKET ENVIRONMENT COMPETITOR PERFORMANCE BUSINESS PERFORMANCE SALES STRATEGY PRODUCTS AND SERVICES SEGMENTATION AND TARGETING VALUE PROPOSITION APPROACH TO MARKET CUSTOMER COVERAGE SALES CHANNELS SALES ROLE AND STRUCTURE SALES PROCESS SALES DEPLOYMENT ENABLEMENT INCENTIVE COMPENSATION AND QUOTAS RECRUITING AND RETENTION TRAINING AND DEVELOPMENT TOOLS AND TECHNOLOGY