The mark consists of an incomplete diamond design with ribbons in the middle, and three Chinese characters below the design, at the very bottom is stylized word "JINHONGLAI".
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "JIN HONG LAI" and this means "gold; golden", "magnificent; grand", "come" respectively in English.
The wording "JINHONGLAI" has no meaning in a foreign language.