The mark consists of the stylized wording "fukang" in a ribbon, which goes through concentric circles. Above the ribbon is a cow head device with a black round totem of Chinese character, "fu". Two Chinese characters, "fukang", are in the bottom part of the small circle. The white color is only for background and is not claim as a feature of mark. All the feature of the mark except the fu totem are in the dark blue.
The color(s) dark blue, and black is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "fu" and this means "happiness" in English. The non-Latin characters in the mark transliterate to "fukang" and this has no meaning in a foreign language.