The mark consists of the wording "BBS" situated above the wording "BUSINESS BLUEPRINT FOR SUCCESS". In the letters "BBS", the words "POSITION", "PSYCHOGRAPHICS", "GOALS", "MODEL", "MANAGEMENT", "MARKETS" surround the first "B"; the words "IDENTITY", "LEADERSHIP", "PLANS", "DELIVERY", "IDEAS", "FOCUS", "PRICES", "RESEARCH", "FINANCIALS", "COMPETITION" surround the second "B"; the words "SYSTEMS", "STRATEGIES", "NEXUS", "METRICS", "ACCOUNTABILITY" surround the "S". All the words are on a blueprint paper grid on a world map.
Color is not claimed as a feature of the mark.
"BUSINESS", "PSYCHOGRAPHICS", "MANAGEMENT", "MODEL", "GOALS", "POSITION", "IDENTITY", "MARKETS", "LEADERSHIP", "PLANS", "PRICES", "FOCUS", "IDEAS", "DELIVERY", "RESEARCH", "FINANCIALS", "SYSTEMS", "COMPETITION", "METRICS", "NEXUS", "STRATEGIES", "ACCOUNTABILITY"