The mark consists of a rectangular label. At the top is an oval with the wording "MAQUE". Below this is a portion of a triangle displaying a background of stylized outlines of fruits, the stylized underlined wording "CLEMONT", and "HELADO/NIEVE" which appears inside a band under "CLEMONT". The shaded background consists of stylized outlines of various fruits and the repeated stylized wording "CLEMONT" in smaller font. Below this appears a shaded portion that displays the repeated wording "HELADO", "GELADO", "EISCREME", "GELATO", "CRÈME GLACEE", "ROOMIJS", and the Japanese characters for ice cream.
Color is not claimed as a feature of the mark.
The English translation of "HELADO" and "NIEVE" is "ICE CREAM" and "SORBET", respectively. The English translation of "GELADO", "EISCREME", "CRÈME GLACEE", "ROOMIJS", and the Japanese characters that transliterate to "Aisukurimu" in the mark is "ICE CREAM". The wording "MAQUE" has no meaning in a foreign language.
"HELADO", "NIEVE", "EISCREME", "GELATO", "CRÈME GLACEE", "ROOMIJS", "GELADO", AND THE JAPANESE CHARACTERS THAT TRANSLITERATE TO "AISUKURIMU"