The mark consists of "Farmers' Direct" wherein the word "Farmers'" is adjacent to the word "Direct". Further wherein a tractor and three leaves are adjacent to the word "Farmers'" and/or "Direct". Further, the "Farmers' Direct" with tractor and three leaves are disposed adjacent to "A farm field in the foreground and rolling hills in the background" with no claim to the color of the farm field or the rolling hills. The design further includes the words "Organic" inside of an oval which is disposed on the farm field and/or the rolling hills.