35 Promotion of entertainment events through the distribution of printed and audio promotional materials, namely, through direct mail advertising and by preparing and placing advertisements in magazines, newspapers, billboards, bulletins, websites, on-line information sources, radio and other similar promotional avenues; promotion of the sale of merchandise and clothing apparel related to entertainment events, namely, promoting the sale of hats, t-shirts, sweatshirts, pants, gloves and other related clothing apparel and stickers, posters, autographs, pins, buttons, audio recordings, photographs, toys, videos, DVDs, downloads and other souvenirs; promotion of entertainment events through the use of promotional contests