Word

CHANGING ADVERTISING FOR GOOD

Status

Registered

Status Code

700

Status Date

Tuesday, January 30, 2018

Serial Number

87264151

Registration Number

5389445

Registration Date

Tuesday, January 30, 2018

Mark Type

4000

Filing Date

Friday, December 9, 2016

Published for Opposition

Tuesday, November 14, 2017

Trademark Owner History

MAGNITE, INC. -
The Rubicon Project, Inc. - Original Registrant

Classifications

9 Downloadable computer software for customizing, tailoring, targeting, blocking and filtering advertising and content and advertising management; computer software for customizing, tailoring, targeting, blocking and filtering advertising and content and advertising management; Downloadable cloud-based software for customizing, tailoring, targeting, blocking and filtering advertising and web content and advertising management; Computer software that facilitates the placing and blocking of advertisements based on expressed consumer interests and consumer activities; Computer software for disseminating advertising for others

35 Providing advertising services and digital advertising services and distribution of advertising materials; providing advertising services and digital advertising services and distribution of advertising materials and content via the Internet, mobile, video, and other digital formats; ad serving, namely, placing advertisements, videos, and advertising content for others; advertising inventory management; data optimization in the nature of analysis of business data relating to advertising performance; providing advertising services and digital advertising services, namely, serving, targeting, and tracking of advertising materials; providing advertising services and digital advertising services, namely, tracking, reporting, and billing of advertising expenditures; providing advertising services and digital advertising services, namely, tracking, reporting, and quality certification of advertising performance

42 Providing online non-downloadable software for display of advertising impressions, and participation in advertising auctions and exchanges and also featuring real time bidding; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; providing on-line non-downloadable software for ad-serving, tracking, and reporting services for buyers of advertising and sellers of advertising; providing online non-downloadable software for auction exchanges for buying and selling advertising and advertising space; providing online non-downloadable software for use in the display of advertising and participation in advertising auctions; providing online non-downloadable software for advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing temporary use of on-line non-downloadable cloud computing software for display of advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; providing temporary use of on-line non-downloadable cloud computing software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; providing temporary use of on-line non-downloadable cloud computing software for ad-serving, tracking, and reporting services for advertisers and publishers; providing temporary use of on-line non-downloadable cloud computing software for auction exchanges for buying and selling advertising space; providing temporary use of on-line non-downloadable cloud computing software for use in the display of advertising and participation in advertising auctions; providing temporary use of on-line non-downloadable cloud computing software for use advertising inventory management, managing advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Platform as a service (PAAS) featuring computer software platforms for optimization of advertising impressions, and participation in advertising auctions and exchanges and also featuring real time bidding; Platform as a service (PAAS) featuring computer software platforms for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; Platform as a service (PAAS) featuring computer software platforms for ad-serving, tracking, and reporting services for advertisers and publishers; Platform as a service (PAAS) featuring computer software platforms for auction exchanges for buying and selling advertising space; Platform as a service (PAAS) featuring computer software platforms for use in the optimization of advertising and participation in on line advertising auctions; Platform as a service (PAAS) featuring computer software platforms for use advertising inventory management, managing advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content via video, television, cable, satellite, and radio; providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of content via video

Trademark Events

Jan 30, 2023

Courtesy Reminder - Sec. 8 (6-Yr) E-Mailed

Sep 29, 2022

Applicant/Correspondence Changes (Non-Responsive) Entered

Sep 29, 2022

Teas Change Of Correspondence Received

Sep 29, 2022

Attorney/Dom.Rep.Revoked And/Or Appointed

Sep 29, 2022

Teas Revoke/App/Change Addr Of Atty/Dom Rep Received

Sep 29, 2022

Teas Change Of Owner Address Received

Sep 24, 2020

Automatic Update Of Assignment Of Ownership

Jan 30, 2018

Registered-Principal Register

Nov 14, 2017

Official Gazette Publication Confirmation E-Mailed

Nov 14, 2017

Published For Opposition

Oct 25, 2017

Notification Of Notice Of Publication E-Mailed

Oct 9, 2017

Assigned To Lie

Sep 22, 2017

Approved For Pub - Principal Register

Sep 15, 2017

Teas/Email Correspondence Entered

Sep 14, 2017

Correspondence Received In Law Office

Sep 14, 2017

Teas Response To Office Action Received

Mar 17, 2017

Notification Of Non-Final Action E-Mailed

Mar 17, 2017

Non-Final Action E-Mailed

Mar 17, 2017

Non-Final Action Written

Mar 13, 2017

Assigned To Examiner

Dec 14, 2016

New Application Office Supplied Data Entered

Dec 13, 2016

New Application Entered