The mark consists of seven cartoon super hero ranchers. The first figure is a dog with tan skin, medium brown ears and fur, a dark red eye mask, black and white eyes, black nose, black smile, white shirt, turquoise overalls with a lemon yellow circle and lemon yellow star design, dark red bandana, and dark brown boots. The second figure is a man with dark gray hair and beard with beige skin, black nose and black smile wearing a dark blue eye mask, gold and white glasses, with a dark gray beard and hair, black smile, and black and white eyes, with a navy blue bandana, navy blue gloves, sky blue shirt, dark yellow tie and badge, black belt, dark yellow buckle, turquoise pants, and dark brown boots. He holds a white plate with a dark brown, light brown, medium brown and coral pink roast on it. The third figure is a man with beige skin with taupe hair, black and white eyes, black nose and black smile. He is wearing dark purple mask, bandana and gloves, with a periwinkle shirt, light yellow badge and buckle, black belt, turquoise pants and dark brown boots. He holds a dark gray spatula and a white plate with a sandwich comprising taupe bread and light yellow and dark brown contents. The fourth figure is a woman with light gray and white hat, cream skin, dark brown hair, black and white eyes, black smile and black nose. She wears a dark pink mask, bandana and gloves, dark red earrings, light pink shirt, black belt, light yellow buckle and badge, turquoise pants, lemon yellow and pink boots. She holds a white plate with light yellow taco shells filled with light yellow, dark red and dark brown filling. The fifth figure is a man with a light gray and white hat, beige skin, black and white eyes, black nose, black smile and black facial hair stubble. He has a dark green mask, bandana, and gloves, white shirt, light blue jersey with lemon yellow star and circle design, turquoise pants and brown boots. He holds a dark gray fork in his right hand and a white plate in his left hand featuring a coral pink and medium brown slab of meat. The sixth figure is a woman with a white and light gray hat, light yellow hair, black and white eyes, black nose, black smile, dark orange mask, hair ties and gloves, light orange bandana, light red shirt, light yellow vest, light yellow buckle, black belt, and light yellow buckle, turquoise and light red skirt, lemon yellow and light orange boots. She holds a light gray plate with a sandwich comprising taupe bread with yellow, light red, and dark green contents. The seventh figure is a man with dark brown hair, medium brown skin, black and white eyes, black smile and black nose. He is wearing a light gray and white hat, light red mask, bandana and gloves, navy blue and light red vest, light purple shirt, light yellow badge, light pendant, light yellow belt buckle, black belt, turquoise pants and light brown and dark brown boots. He holds two packets of jerky in light yellow, dark yellow with light brown, dark brown and medium brown jerky designs and the word "JERKY" in black.
The colors white, black, dark gray, light gray, dark brown, medium brown, light brown, tan, taupe, beige, cream dark red, light red, turquoise, sky blue, navy blue, periwinkle, lemon yellow, light yellow, dark yellow, dark purple, dark pink, light pink, dark green, coral pink, light orange, and dark orange are claimed as a feature of the mark.
"JERKY"