35 Business consulting with relation to product design, product positioning, strategy, marketing, sales, and operations, particularly specializing in the use of analytic and statistical models for the understanding and prediction of consumer, business, and market trends and action s; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Service design, namely, conceptual design of the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers