The mark consists of the wording "REAL WOMEN HAVE CURVES" in stylized purple lettering with black drop shadows arched above the four women; the first woman has light brown skin, brown eyes, red-brown hair with yellow highlights, red lips, and is wearing a green dress; the second woman has brown skin, dark brown eyes, black hair, red lips, and is wearing a blue dress; the third woman has ivory skin, tan hair, blue eyes, pink lips, and is wearing a dark red dress; the forth woman has peach skin, brown eyes, pink lips, black hair, and is wearing a yellow dress; and the four women wear black high heels, and have black eyebrows, black eye lashes, black curves for noses, and black lines for lips.
The color(s) purple, brown, light brown, dark brown, red, yellow, black, blue, ivory, tan, dark red, red-brown, pink, peach, and green is/are claimed as a feature of the mark.