The color(s) purple and white is/are claimed as a feature of the mark.
The mark consists of the stylized word WOOGO within a circle. Under the word WOOGO is a banner that slopes upward to the right in which EST. 2013 appears. Below the right and side of the sloping banner appear the words CALIFORNIA SMOOTHIES and Chinese characters. At the bottom of the circle appear the words WWW.WOOGOJUICE.COM.