The mark consists of A DRAWING OF AN OLD WOMAN MAKING TORTILLAS, WITHIN A CIRCLE OVER STYLIZED WORDS "PALADAR ZACOALCO" INTO A RIBBON, AND THE WORDS "TACOS TORTEADOS, MEXICANISIMO!" BENEATH.
Color is not claimed as a feature of the mark.
The English translation of "PALADAR", "TACOS", "TORTEADOS" AND "MEXICANISIMO" in the mark is "PALATE", "TACO", "TORTE", and "VERY MEXICAN". The wording "ZACOALCO" has no meaning in a foreign language.
"TACOS", "TORTEADOS" AND "MEXICANISIMO!"