35 Analytics - we use "Segment Of One" uniquely to mean the identification, insight generation and decision-making associated with unique entities of an enterprise. This could be a customer (consumer for B2C/B2B2C companies), product, employee, partner/supplier, IoT device or other entity at the finest level of granularity that is related to the enterprise. The analytics could be related to sales and marketing, finance, supply chain, customer service, engineering or other business function
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