42 Advisory services in connection with typeface design, typeface use and user generated content; custom typeface design and development; software as a service (SaaS) services featuring software for design, development and deployment of typography design, font software and font related technology, for collection, distribution, and analysis of user generated content and for development software; Platform as a service (PaaS) featuring computer software platforms for design, development and deployment of typography design, font software and font related technology and for collection, distribution and analysis of user generated content; application service provider (ASP) featuring software for displaying, sharing, transmitting, tracking, tagging, collecting, analyzing, managing, uploading, and downloading images, photographs, type fonts, electronic media, and a wide variety of data; Application service provider (ASP) featuring software allowing others to tag, capture, analyze, target, share and monetize demographic, lifestyle, consumer purchasing decisions, and online behavioral data; Application service provider (ASP) featuring software for web analytics and measuring consumer purchasing decisions, online behavioral data, web user behavior, brand awareness and brand engagement; Platform as a service (PAAS) featuring computer software platforms for businesses to display, share, transmit, track, tag, use, collect, analyze, manage, upload, and download images, photographs, type fonts, electronic media, and a wide variety of data