The color(s) PMS 200U, PMS 111U, PMS 7567U, and 80% Black is/are claimed as a feature of the mark.
The mark consists of is a whimsical, clean, modern design. The typeface is Aaux Pro Light. The logotype is arranged in two lines in a horizontal stack, with three overlapping chicken tail feathers as an inconographic feature completing the mark. The color PMS200U appears as the word "chicken" and also as the left hand feather. The color PMS 111U appears as the central feather. The color PMS 7567U appears as the word "count" and again as the right hand feather. Black at 80% appears as the word "the.".