35 Advertising and marketing services; marketing and promotional services; providing of advertising and arranging promotional contracts for third parties regarding sponsorship; publication of publicity texts; business organisational consultancy regarding customer loyalty programmes; retail store and online retail store services featuring electronic cigarettes, cigarettes containing tobacco substitutes not for medical purposes, pipes for smoking purposes, mouthpieces for cigarettes and pipes, cigarette holders, electronic cigars, cigars, vaporizers and inhalers containing nicotine for use as an alternative to traditional tobacco cigarettes, cigars and pipes; retail store and online retail store services featuring refill cartridges and solutions for electronic cigarettes, cigars, vaporizers and inhalers; retail store and online retail store services featuring tobacco, cigarettes, pipes, smokers' articles, matches, lighters for smokers, substitutes for tobacco and cigarettes, electronic cigarettes for use as an alternative to traditional cigarettes, electronic nicotine inhalation devices, electronic cigarette cartridges, electronic cigarette atomizers, electronic inhalers, vaporisers, inhalants, inhalers, batteries, mouthpieces for cigarettes, shisha pipes, electronic shisha pipes, electronic cigarette liquids, flavourings for electronic cigarettes, cases and holders for electronic cigarettes, printed publications, instruction manuals, photographs, stationery, adhesives for stationery or household purposes, instructional and teaching material, packaging materials of paper and card, plastic materials for packaging, cleaning preparations, cotton wool, cleaning fluids and cleaning apparatus; retail store services connected with dosimeters, multimeters, light emitting diodes, firmware and software for electronic cigarettes; telemarketing; commercial advisory services for consumers; sales promotion of services of third parties; providing of advertising space and business contacts, in particular on the Internet; marketing for third parties in digital networks; updating of data in computer databases; providing consumer product information; franchising services, namely, offering business management assistance in the establishment and operation of online and retail stores; on-line advertising and promotional services; information, consultancy and advisory services in relation to advertising, marketing, promotional services, retail store and online retail store services, and business management of franchises