The mark was first used anywhere in a different form other than that sought to be registered at least as early as 03/02/2011
The mark consists of the stylized wording "MY UM! BRELLA" with "MY" and "BRELLA" in black and "UM!" in white. The wording "UM!" is overlaid on a design of the top of an umbrella which is created from 8 triangles. The triangles appeared in the colors dark purple, purple, blue, red, orange, yellow, green, and pink.
The mark was first used in commerce in a different form other than that sought to be registered at least as early as 05/16/2011
The color(s) black, white, dark purple, purple, blue, red, orange, yellow, green, and pink is/are claimed as a feature of the mark.