The color(s) blue pantone 570, yellow pantone 7408, red pantone 7620 is/are claimed as a feature of the mark.
The mark consists of A split background label showcasing the brand PURA over a yellow (pantone 7408) and red-dotted (pantone 7620) background with the word Sangria underneath. On the other side of the label, over a blue (pantone 570) background with black dots, there is a female character with fruits on her head saying "Que Sabrosa!", which means "How Tasty!". On the center of the label there is a stamp-like circle that reads Premium Sangria, Made in Spain with Organic Grapes.