Color is not claimed as a feature of the mark.
The mark consists of The word ELARO LOGO is one word with a "futuristic" feel that can easily relate to a wide range of people with its simplistic style. The "E" is 3 horizontal parallel stripes, the "L" is an uppercase L, the "A" is a lowercase A, the "R" is a lowercase R, the "O" is a lowercase O. All in probe-like letters. The font used is "EPPY VANS ROUND REGULAR" in lowercase.
ELARO JOHNNY BURNAIS FIVE HUNDRED SIXTY W FORTY THIRD STREET, TWO HUNDRED THIRTY NEW YORK, NEW YORK ONE THOUSAND THIRTY SIX NINE ONE SEVEN.THREE SEVEN FIVE.ONE FIVE EIGHT TWO