The color(s) gold, blue, purple, green, red, blue, green and grey is/are claimed as a feature of the mark.
The mark consists of six stylized arrows arranged pointing clockwise to form a circle. The arrows are each outlined in gold, and colored blue, purple, green, red, blue and green (clockwise from the top). Each arrow contains one letter, in gold color, namely, ITFBAN (clockwise from the top). A grey horizontal bar spans the center of the circle. Within the bar are the literal elements ITFBAN, stylized in blue, underneath which the literal elements BEHAVIORAL CHANGE, stylized in blue.