9 Downloadable and recorded computer software and programs for providing information relating to health, wellness, lifestyle, fitness, nutrition, shopping, genetics, genetic testing, DNA screening, DNA analysis, mRNA analysis, epigenetic analysis, personalized wellness and personalized medicine; downloadable and recorded software to enable Internet communications via a computer network and mobile telephones, computers, laptops, tablet computers, smart watches and wearable activity trackers; diagnostic apparatus, namely, wearable computers, smart watches, activity trackers, not for medical purposes; user operated testing devices, namely, telephones, computers, laptops, tablet computers, smart watches and wearable activity trackers, incorporating bar code scanners and downloadable and recorded software relating to health, wellness, lifestyle, fitness, nutrition, shopping, genetics, genetic testing, DNA screening, DNA analysis, mRNA analysis, epigenetic analysis, personalized wellness and personalized medicine; lab-on-a-chip for nucleic acid testing; sample to result lab-on-a-chip for nucleic acid testing; diagnostic and genetic testing kits, not for medical purposes, comprising buccal swabs, smears and saliva collection containers, bottles, pots, vials, containers, pipettes and ampules for collecting and preparing genetic samples for testing, cartridges for enabling extraction of genetic material from collected samples, sample preparation kits (SPKs), amplification unit, base unit, and laboratory instruments for analyzing and processing genetic samples; downloadable applications for mobile telephones, laptops and tablet computers featuring health, wellness, lifestyle, fitness, nutrition, shopping, genetics, genetic testing, DNA screening, DNA analysis, mRNA analysis, epigenetic analysis, personalized wellness and personalized medicine information; downloadable and recorded computer software for recording, analysis, storage, manipulation and organization of genetic, molecular, mRNA, epigenetic and physiological data; downloadable and recorded computer software for providing access to multiple databases that contain aggregated results of genotyping, phenotyping and products; downloadable software applications for providing recommendations relating to health, wellness, lifestyle, fitness, nutrition, shopping, genetics, genetic testing, DNA screening, DNA analysis and personalized medicine; downloadable and recorded computer games and game software; magnetically encoded gift cards for use as part of a loyalty or rewards program; downloadable electronic reward and loyalty cards; downloadable electronic publications, namely, leaflets and reports in the field of DNA testing, analysis and reporting; parts and fittings for the aforesaid goods; all of the aforementioned goods relating to health, wellness, fitness, nutrition, genetics, genetic testing, DNA screening, DNA analysis, mRNA analysis, epigenetic analysis, personalized wellness and personalized medicine; downloadable software for use in receiving, reviewing, managing, sharing, and applying genetic test results, provided from a website; downloadable software for use in scanning and processing barcodes, provided from a website; downloadable software for use in gathering, tracking and analyzing biometrics, provided from a website