9 Computer software and programs for use in genetic testing, DNA screening, DNA analysis, mRNA analysis, and epigenetic analysis in the fields of health, wellness, lifestyle, fitness, nutrition, shopping, genetics, personalized wellness and personalized medicine; software to enable Internet communications via a computer network and mobile electronic devices; diagnostic apparatus for DNA testing, genotyping, genetic testing, epigenetic testing and for identifying genetic predispositions, not for medical purposes; user operated testing devices being digital electronic devices incorporating bar code scanners and software for use in genetic testing, DNA screening, DNA analysis, mRNA analysis, and epigenetic analysis, relating to health, wellness, lifestyle, fitness, nutrition, shopping, genetics, genetic testing, DNA screening, DNA analysis, mRNA analysis, epigenetic analysis, personalized wellness and personalized medicine; user operated testing devices being digital electronic devices incorporating bar code scanners and software for use in testing foods, beverages, medicines and consumable products to assist in reporting, analysing and making decisions based on individual DNA information, relating to health, wellness, lifestyle, fitness, nutrition, shopping, genetics, genetic testing, DNA screening, DNA analysis, mRNA analysis, epigenetic analysis, personalized wellness and personalized medicine; downloadable applications for mobile devices and tablets featuring health, wellness, lifestyle, fitness, nutrition, shopping, genetics, genetic testing, DNA screening, DNA analysis, mRNA analysis, epigenetic analysis, personalized wellness and personalized medicine information; computer software for recording, analysis, storage, manipulation and organization of genetic, molecular, mRNA, epigenetic and physiological data; computer software for providing access to multiple databases that contain aggregated results of genotyping, phenotyping and products; downloadable software applications relating to health, wellness, lifestyle, fitness, nutrition, shopping, genetics, genetic testing, DNA screening, DNA analysis and personalized medicine; computer game software; recorded computer games; computer game software for use on mobile and cellular phones; downloadable computer game programs; magnetically encoded and digital reward and loyalty cards; downloadable electronic publications, namely, leaflets and reports in the field of DNA testing, analysis and reporting; parts and fittings for the aforesaid goods; all of the aforementioned goods relating to health, wellness, fitness, nutrition, genetics, genetic testing, DNA screening, DNA analysis, mRNA analysis, epigenetic analysis, personalized wellness and personalized medicine