Color is not claimed as a feature of the mark.
The mark consists of Bearded Mohawk Co. above the head of the man, but Bearded and Mohawk Co. are on different sides of the Mohawk. Bearded on the left and Mohawk Co. on the right. Then the logo: which is a man with glasses with a Mohawk with a long beard with BMC written in it. OWN YOUR LIFE is below the bearded man.
BEARDED MOHAWK CO. BEARDED MOHAWK CO OWN YOUR LIFE