35 Business services, namely, consulting services in the field of customer targeting, acquisition, engagement and retention, providing a cloud-based platform for businesses to conduct consumer incentive programs to promote the sale of goods and services, loyalty reward programs, location-based discounts, product and services offers and samples, tracking and earning loyalty rewards, providing a platform for improving customer outcomes, increasing revenue opportunities and gaining competitive advantage by connecting merchants and their customers and other merchants, providing a software platform as a service for engaging, obtaining and retaining customers, providing a cloud-based platform for evaluating, tracking, and managing information on business performance and customers, providing a website for conducting advertising and marketing services, and providing a website and cloud-based platform used for customer acquisition and brand recognition by connecting businesses and their customers to and through social media networks