The mark consists of a bowl containing the stylized wording "XIAOMIAN" with lines depicting noodles appearing above the bowl. There are three arches and a pair of chopsticks on top of the bowl. On the right are seven Chinese characters which transliterates as "SHE JIAN SHANG DE HEI XIAO MIAN" and two Chinese characters which transliterates as "CHONG QING" inside two dots. Under the Chinese characters are the stylized wording "DELICIOUS OF HEYNOODLES".
XIAOMIAN AND DELICIOUS OF HEY NOODLES
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "SHE JIAN SHANG DE HEI XIAO MIAN, CHONG QING" and this means "THE HEY NOODLES ON TOP OF THE TONGUE, CHONG QING" in English.
The wording "HEYNOODLES" has no meaning in a foreign language.
"XIAOMIAN", THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "CHONG QING", AND "DELICIOUS"