Color is not claimed as a feature of the mark.
The mark consists of a square box containing three Chinese characters meaning HUANG DUAN XIANG. The bottom line means originate from 1987.
HUANG DUAN XIANG NINETEEN EIGHTY SEVEN
The non-Latin characters in the mark transliterate to chuangshi 1987 nian and this means originate from 1987 in English.
The wording HUANG DUAN XIANG has no meaning in a foreign language.