35 Association services, namely, promoting the business interests of members of the hotel, restaurant, recreation, theater, museum and retail shop industries; promoting public awareness of community and civic events, culture and the arts; providing business information regarding business developments in the Santa Monica, California area via a website; public relations; publicity services, namely, promoting the goods and services of others via distribution and dissemination of advertising materials; convention and visitors bureau services, namely, promoting business, tourism and conventions in the Santa Monica, California area; providing an online directory service featuring listings for restaurants and other food establishments, farmers' markets, schools and colleges, shopping malls and other shopping venues, and tour companies; chamber of commerce services, namely, promoting business and tourism in the Santa Monica and western areas of Los Angeles county, California; retail store services and online retail store services featuring water bottles, glassware, mugs, shot glasses, key chains, key rings, novelty pins and buttons, clothing, t-shirts, hats, tank tops, sweatshirts, beach bags, tote bags, beach towels, print products, greeting cards, notebooks, decorative and novelty magnets, souvenirs and novelty merchandise