Trademark: 87180856
Word
ACUITY, ACUITY EMPLOYEES, ACUITY AGENTS, ACUITY CUSTOMERS, ACUITY INSURANCE
Status
Registered
Status Code
700
Status Date
Tuesday, May 22, 2018
Serial Number
87180856
Registration Number
5476304
Registration Date
Tuesday, May 22, 2018
Mark Type
3000
Filing Date
Friday, September 23, 2016
Published for Opposition
Tuesday, October 17, 2017

Trademark Owner History
Acuity, A Mutual Insurance Company - Original Registrant

Classifications
41 Education services, namely, providing on-line courses for insurance agents in the field of insurance underwriting services, insurance claims appraisal services, claims adjustment services, insurance consultation services and insurance subrogation and salvage
36 Insurance underwriting services and insurance claims appraisal services, both in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood; claims adjustment services in the field of insurance; insurance consultation; insurance subrogation and salvage; providing a website featuring information for policy holders and prospective policy holders regarding insurance products in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood, credit, life, malpractice and reinsurance
The mark consists of the following: a motion mark consisting of five frames in which the word "ACUITY" in lower case letters and black stylized font appears in the first frame; in the second frame the word "EMPLOYEES" in smaller upper case letters and gray stylized font appears, starting underneath the letter "C" in the word "ACUITY" and ending before the "Y" in "ACUITY", and a red oval angled away from the language appears to the left of the letter "A" in the word "ACUITY"; in the third frame, the word "AGENTS" in smaller upper case letters and gray stylized font replaces the word "EMPLOYEES", starting underneath the letter "U" in the word "ACUITY" and ending before the "Y" in "ACUITY", and a second and dark red oval angled toward the language overlaps with the first red oval, combining to create a heart shape to the left of the "A" in "ACUITY"; in the fourth frame, the word "CUSTOMERS" in smaller upper case letters and gray stylized font replaces the word "AGENTS", starting underneath the letter "C" in the word "ACUITY" and ending before the "Y" in "ACUITY", and the overlapping portion of the red and dark red heart shape to the left of the letter "A" in the word "ACUITY" becomes visible and lighter; in the final frame the word "INSURANCE" in smaller upper case letters and gray stylized font replaces the word "CUSTOMERS", starting underneath the letter "C" in the word "ACUITY" and ending before the "Y" in "ACUITY", and two red and dark red multiple layers of the heart shape to the left of the "A" in "ACUITY" appear to consecutively peel off from the top layer of the red and dark red heart shape, each layer flying upwardly in a butterfly-like motion.
The color(s) red, dark red, black and gray is/are claimed as a feature of the mark.
"EMPLOYEES", "AGENTS", CUSTOMERS", AND "INSURANCE"

Trademark Events
Mar 21, 2024
Teas Section 8 & 15 Received
May 22, 2023
Courtesy Reminder - Sec. 8 (6-Yr) E-Mailed
May 22, 2018
Registered-Principal Register
Apr 17, 2018
Notice Of Acceptance Of Statement Of Use E-Mailed
Apr 16, 2018
Allowed Principal Register - Sou Accepted
Mar 27, 2018
Notice Of Approval Of Extension Request E-Mailed
Mar 26, 2018
Statement Of Use Processing Complete
Mar 16, 2018
Use Amendment Filed
Mar 26, 2018
Sou Extension 1 Granted
Mar 16, 2018
Sou Extension 1 Filed
Mar 26, 2018
Case Assigned To Intent To Use Paralegal
Mar 16, 2018
Sou Teas Extension Received
Mar 16, 2018
Teas Statement Of Use Received
Dec 12, 2017
Noa E-Mailed - Sou Required From Applicant
Oct 17, 2017
Official Gazette Publication Confirmation E-Mailed
Oct 17, 2017
Published For Opposition
Sep 27, 2017
Notification Of Notice Of Publication E-Mailed
Sep 2, 2017
Approved For Pub - Principal Register
Sep 1, 2017
Examiner's Amendment Entered
Sep 1, 2017
Notification Of Examiners Amendment E-Mailed
Sep 1, 2017
Examiners Amendment E-Mailed
Sep 1, 2017
Examiners Amendment -Written
Aug 31, 2017
Notification Of Non-Final Action E-Mailed
Aug 31, 2017
Non-Final Action E-Mailed
Aug 31, 2017
Non-Final Action Written
Aug 1, 2017
Examiner's Amendment Entered
Aug 1, 2017
Notification Of Examiners Amendment E-Mailed
Aug 1, 2017
Examiners Amendment E-Mailed
Aug 1, 2017
Examiners Amendment -Written
Jul 8, 2017
Teas/Email Correspondence Entered
Jul 7, 2017
Correspondence Received In Law Office
Jul 7, 2017
Teas Response To Office Action Received
Jun 20, 2017
Notification Of Non-Final Action E-Mailed
Jun 20, 2017
Non-Final Action E-Mailed
Jun 20, 2017
Non-Final Action Written
Jun 7, 2017
Assigned To Examiner
May 25, 2017
Preliminary/Voluntary Amendment - Entered
May 25, 2017
Teas Voluntary Amendment Received
Feb 17, 2017
Assigned To Examiner
Jan 9, 2017
Attorney/Dom.Rep.Revoked And/Or Appointed
Jan 9, 2017
Teas Revoke/App/Change Addr Of Atty/Dom Rep Received
Dec 30, 2016
Assigned To Examiner
Sep 29, 2016
Notice Of Design Search Code E-Mailed
Sep 28, 2016
New Application Office Supplied Data Entered
Sep 27, 2016
New Application Entered

Trademark Alertz updated from USPTO on 2030-01-24