Color is not claimed as a feature of the mark.
The mark consists of something resembling an emblem or crest or shield, circular in nature with outer and inner rings, the "outer ring" has the words "BlueCheese University" within its borders. The center or "nner ring is a crest like or shield like image that is divided into four individual sections with the upper left square or section"having the capitalized letter "B", the upper right section has the capitalized letter "C", the bottom left square "section" has the image of a bear's head with viper mouth, and the bottom right section has the capitalized letter "U" within it. The image also has a banner styled ribbon at the base of the image, which read "est 1993".
BLUE CHEESE UNIVERSITY EST NINETEEN NINETY THREE BLUE CHEESE UNIVERSITY