Color is not claimed as a feature of the mark.
The mark consists of the logo features the words 'RICCO'S' ,which is the brand name, typed on a curved arc. Below it, on a arced rectangle, it states 'CONCESSIONS' Around the main brand words, namely: RICCOS & CONCESSION it contains small circle with 6 vertical lines and seven stripes alternatively. Around striped circle it features circle, which is split from the middle by the words "RICCO'S" and has the words "ALL NATURAL" on top arched area and 'MADE WITh REAL FRUIT' on arched red circle below 'RICCOS'S' respectively.