Color is not claimed as a feature of the mark.
The mark consists of An elongated hexagon shield with the word "HONEY HOLE" written across left to right, with a lure above the words "Honey Hole". The word "EST" to the left of the lure and the numbers "91" to the right of the lure. The word "OUTDOORS" is written under the word "Honey Hole" with a star under the word "OUTDOORS".
EST. NINETEEN NINETY ONE HONEY HOLE OUTDOORS